Hands full?
AI runs the shop.
Say it mid-fade or type it between clients: the AI books people in, checks them out, writes your restock list, drafts the rebook texts — even reads a photo of the finished cut and writes the style notes. Flat fee. No takedown per appointment.
One assistant,
on top of everything.
Most barbers, stylists, and locticians are running a real business on a Google Calendar and Cash App. Groom & Board puts booking, rebooking, tips, and books in one place — then hands you an assistant that works all of it for you. Just ask.
The one that ties it together.
"What's on today?" "Check out my 2:00 — card, 20% tip." "Book Jordan for a fade at 2." "What am I low on?" Type it, or hit the mic and say it with your hands full — the assistant answers, then actually does it: books, checks out, cancels with the deposit refunded, runs the walk-in line.
A chair that respects your time.
Block lunch. Stretch a 30 to a 45 on the fly. Walk-ins join the chair from a link. Double-bookings just can't happen.
Every regular, brought back.
We learn each client's visit frequency, and when they're overdue the AI drafts a text in your voice — not a template. Approve 7 in 30 seconds and they go out as real SMS. They come back like clockwork.
One pile. Split clean.
Cash, card, Cash App, Venmo — pooled in one number. Booth rent skims off the top, your cut lands same-day. The shop owner gets their share without a Sunday text.
April-ready. Every Friday.
Every cut, tip, and clipper-blade purchase is categorized as it lands. A quarterly estimate updates in real time. Export your 1099 prep with one tap.
A book that writes itself.
Snap the finished cut and the AI writes the style notes — guard numbers, fade height, finish — straight onto the client's card, with the visit cadence for rebooking. Next time, you walk to the chair already knowing.
Never guess at the store.
Color, edge control, blades, supplies — counted down as you use them, with a low-stock flag before you run out. Headed to the supplier? Ask the assistant "what am I low on?" and walk in with the list.
Say it. Type it.
Consider it done.
Tap the ✨ and type — or hit the mic and just say it. It knows your schedule, your clients, your numbers, your shelf. It doesn't point you at a screen; it does the thing.
- “What’s on my schedule today?”
- “Check out my 2:00 — card, 20% tip.”
- “Book Jordan for a fade tomorrow at 2.”
- “I’m about to hit the store — what am I low on?”
- “Cancel Sam’s 3:00.” (his deposit refunds automatically)
- “Add DeShawn to the walk-in line.”
The AI works every corner of the shop.
Your day, briefed.
Open the app to two sentences that set you up: who's coming, what it's worth, who's overdue for a rebook, what's low before the store run.
Snap the cut. Notes write themselves.
One photo of the finished work and the AI drafts reproducible style notes — guards, fade height, color, finish — onto the client card. You review, edit, save.
Every review answered, in your voice.
One tap drafts the reply — gracious for the five-stars, own-it-and-make-it-right for the rough ones. Edit and post.
“gel-x friday afternoon” → booked.
On your booking page, clients say what they want in plain English. The AI picks the service and a real open slot — no account, no app, no phone tag.
Made for the chair,
not the desk.
Every screen is one-thumb operable. Big numbers, big buttons, real names. The whole app is built for the 30 seconds between clients.
No signup. Click around the real app.
Stop paying
a tax on every cut.
Vagaro, Booksy, GlossGenius — all solid. But the base price hides the real bill, and none of them will check a client out while your hands are in someone's hair. Here's what Groom & Board is built to be — one flat fee, every feature, an AI front desk, made for your trade.
Competitor figures are publicly listed US pricing as of June 2026 and scale with team size and add-ons; check each provider for current rates. The Groom & Board column reflects our planned launch product — some features shown in the live demo are still in active development.
Locticians,
finally.
For too long, locticians have been treated like an afterthought — a checkbox in a dropdown that doesn't really fit. We built Groom & Board with the service menu, the visit-frequency math, and the photo timeline that actually reflect what you do.
See Nia's client cardRetwist, interlocking, palm-roll — in the dropdown.
Not buried under 'Other.' Not labeled 'misc.' Not requiring you to type 'twist' fifteen times. Loc services are first-class.
Built around 5–8 week cycles.
Most booking apps default to a two-week barber frequency. We learn each client's actual loc rhythm and time the follow-up to it.
Photo timelines that show the work.
Stack photos by section, not just by date. Watch length and pattern progress over months. Send the client their own timeline.
Splits, tips, and pools that work for a chair-share.
Loc bars run differently than barbershops. Chair-share splits, tip pooling across the bar, and shared client books — all native.
The link you put in your bio.
Every barber, stylist, and loctician gets a custom URL. Clients book, pick a service, pay a deposit — no app to download.
groomandboard.vercel.app/book/marcusTry the booking page Run the shop,
not the spreadsheet.
Groom & Board ships with a second app built for the owner — every chair on the floor in real-time, booth rent collected automatically, commission stylists tracked clean, and shop-wide books ready for April.
"Most apps don't even let me enter 'retwist' as a service without picking 'other.' Groom & Board had it in the dropdown. That tells you everything."
"I had three apps open: Square for checkout, Mailchimp for color refresh emails, a Google Sheet for my Olaplex inventory. Groom & Board ate all of them and gave me five hours back a week."
"First app that actually gets it. My regulars used to ghost — now they come back like clockwork without me texting one of them."
One flat fee.
Every feature.
No tiers. No "premium" wall in front of the rebooking queue. No fee on every online booking. You pay for the app, not for each haircut.
- Unlimited clients, unlimited appointments
- Auto-rebooking with learned frequency
- Cash, card, Cash App, Venmo — one wallet
- Booth-rent splits & same-day payouts
- 1099 prep export & quarterly tax estimate
- Online booking page with your own URL
- iMessage + WhatsApp client texting
Locked for life if you join in 2026.
No card up front. We migrate your client list from Booksy free.
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